Costcutter Retail Identity

We have been helping Costcutter over the past year with its retail identity and we are proud to announce the first new look Costcutter convenience store which was officially unveiled recently.  Costcutter Supermarkets Group unveiled its plans for the revised stores at its 25th Anniversary event last year and we have been working on the identity for Costcutter Premium, Kwiksave and Mace stores identities including fascia, windows and internal communications.

The new store is an evolution of the ubiquitous Costcutter brand with a simplified fascia showcasing a cleaner and fresher feel, coupled with new innovations throughout the store.  The refreshed Costcutter fascia and in-store designs form part of Costcutter Supermarkets Group’s three fascia convenience retail strategy, which sees the newly opened Kwiksave and Premium Costcutter stores which  offer a complete suite of market leading retail propositions.

The new look format retains the brand DNA that has seen Costcutter become one of the most respected convenience retail businesses, whilst creating a new look and feel that ensures we deliver a quality store environment for retailers and customers.


Costcutter is proud to be local and one of the innovations on the new fascia is the provision for retailers to display an individual customer promise. This gives a truly local feel to the store and shows the great pride the retailers have in their stores.

The unveiling of this store leads the roll out of all 4 fascias across the Costcutter Supermarkets Group estate.


  • Brand Identity
  • Graphics
  • Retail Identity