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COCA-COLA - 3D WATERFALL EXPERIENCE
November 22nd
Posted by D4R
The soft drinks marketplace is overly saturated therefore companies are continuously seeking innovative ways of capturing their target markets attention as well as to increase retail brand awareness. Coca-Cola has seemed to accomplish both through the means of their latest installation on display at the El Condado shopping centre in Quito, Ecuador.
Created by Nexus Interactive Arts, the shopping centre comprises of a giant 52-foot tall digital fountain that provides an original and interactive 3D experience for passers-by. Special technology has been used to create a 3D waterfall, allowing people to see the visual delight without any special glasses.
In addition, the public are able to interact with the exhibit by having their motions mirrored onto the fountain by standing inside a special hub that faces the screen! A fantastic example of encouraging engagement and increasing the brands prominence within the marketplace!
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