When you think of the phrase pop-up shop it can be difficult to shake the image of a brightly coloured, 3D illustration in a child’s story book. But the idea of the pop-up shop is far more sophisticated than that.
A direct response to the recession hit economy with all its inherent uncertainties, the pop-up shop may be the perfect solution to new retailers looking to invest in a commercial outlet, but unwilling to commit all their money to an expensive unit in a city centre mall. It can also be ideal for more established retailers looking to expand their commercial activities in new pastures, but without overstretching themselves financially.
Rents for commercial units in city centre venues are high, and in the current economic climate, many shop units stand empty, waiting for intrepid investors to risk their all. Rather than see these sites remain vacant, management companies are now encouraging smaller, stand alone units or pop- up shops to set up within malls in the hope that in time they may well become secure enough to make the transition from pop-up to permanent shops, bringing along their already established client base.
Pop-up shops are usually designed with a six month shelf life in mind. Despite this, time and effort goes into creating a well designed, customer friendly, permanent looking retail environment, encouraging the client base to feel secure in the products and business they are being invited to shop for and in.
For us at Design4retail, we work with companies not only to create store displays for fixed retail outlets, but our considerable experience in providing stylish yet practical designs are ideally suited for pop-up shops too.
