Design 4 Retail are happy to announce that we have joined forces with G-Star Raw, known for its craftsmanship with ‘Raw’ luxury denim and footwear, to design and deliver POP (point-of-purchase) merchandise to 500 key and independent accounts across Europe.
The D4R team worked with G-Star’s footwear divison to design their point of purchase displays to encourage greater take-up of the brand. We created a strong brand “call out”, but would also enable a greater potential for sales in-store too.
G-Star Footwear allowed our design team the flexibility to come up with a completely new POP concept while still maintaining the integrity of the brand itself.
We used raw black steel for the POP design with a discreet logo for branding. The display stands were of a premium yet simplistic finish. The new merchandise kit includes an FSU to provide a key focal point for the brand, a logo block and shoe risers which will together enable the retailer to easily display the footwear throughout the store – from the shop window to the point of sale.
Look out for the new G-Star Footwear display stands and eye catching shoe risers next time you are out and about looking for some new shoes – they are bound to draw your attention.
The roll-out for G-Star Raw Footwear begins this month so expect to see our designs in a shop near you soon!
