RETAIL DESIGN AGENCY DESIGN 4 RETAIL

Ketchup dual-function packaging design.Friday, 19 February 2010

heinzDesign4Retail love this new packaging design from heinz Ketchup for all you undecisive people out there.

The product is the same but the way it is packaged and served to you has changed for the sachets you get in fast food outlets and restaurants. The new packaging allows you to make a choice between dipping or squeezing!

In a true packaging breakthrough the new dual-function Ketchup sachet allows you to peel back the lid for a dunking experience or tear off the strip to squeeze onto your food.

The new design can hold three times more ketchup than the current packet.

Tags:

Leave a Reply

Spam Protection by WP-SpamFree