The birthplace of Apple is set to become a testing ground for their new retail design ideas.
The testing ground will be used to trial new design ideas for the company’s future retail outlets.
Current idea’s in the pipeline include indoor trees and a large commons area for business and consumer training.
The new Palo Alto store will feature a completely transparent front and an indoor atrium feel.
Though Apple is not named in the filing, uncovered by Silicon Valley Mercury News, the architect for the project is Bohlin Cywinski Jackson, who also designed the 5th Avenue Apple Store in New York.
That store is well known for its large glass cube entryway for the underground retail area, open 24/7. Palo Alto planning manager Amy French told the Mercury News that it is her understanding that the location will be a new Apple Store.
I reckon this new format would work very well at the planned new London ’store’ at Covent Garden. Watch that space!