After the recent news of Tiger Woods’ infidelity, large brands Gillette and Accenture have decided to drop their advertising opportunities with the golfer.
This follows another recent incident with a celebrity who currently featured alongside Tiger Woods for the Gillette brand. Theirry Henry’s recent handball incident left people wondering if the star would be dropped from the campaign however, after that incident, Gillette stood by Henry.
On the other hand Nike have decided to stand by the golfer and have announced that they see it as a minor blip in his careern and that they expect him to further his career in the near future and all of this will be forgotten.
Last week he announced that he would be taking a break from the sporting action to concentrate on his marriage but recent reports suggest that the golfer’s wife is set to file for divorce.
To add fuel to the fire Athletic wear brand Puma, large competitiors to the Nike brand, is contemplating signing Tiger Woods’ wife Elin Nordegren as spokesperson for its new Swedish-inspired clothing line called Tretorn
Can an incident like this really ruin a brand’s image?
