If you’re looking for true British class, then you don’t need to look further than Fred Perry. While other fashions have come and gone, Fred Perry t-shirts have lasted the test of time. For more than half a century the FP brand has been synonymous with style and fashion.
And to add to the continuing success, the fashion brand has paired up with McKenzie to create a range of awesome new polo shirts for JD Sports.
Naturally, a big product requires big presence, and to help promote the range in store, JD sport jumped on the phone and contacted us at Design 4 Retail to produce their display stands and window displays.
With the display stands going to 100 JD Sports stores across the country we had to come up with a retail design that would translate across the land, while keeping costs down – after all, we’re still in recession and everyone’s looking to keep the penny count low.
Working with JD Sports we have helped to value engineer an existing display stand and transform it into something new and exciting, just like the new polo shirts.
What Design 4 Retail have done is produce a retail design that is versatile enough to seamlessly slip into one of the old shops, while looking just as good in their current store designs such new JD stores in Meadow Hall.
As well as the instore displays, D4R are also in the process of designing a wall bay feature that will offer a premium look and feel to the product merchandising.
