100 years ago 90,000 people flocked through the doors on the opening day of the Oxford street Selfridges store.
Over those 100 years there have been many iconic window displays and they have always been a leader in the world of retail design.
Design4retail love this recent window display that appeared in the London Selfridges department store.
The shop window features the A-Z of the future looking 100 years forward in time to celebrate Selfridges‘ 100 year anniversary.
Selfridges’ shop windows are wrapped with each letter of the alphabet and each one depicts a different idea that may take off in the future.
The A-Z window display is part of a series of window displays expressing fashion predictions for the year 2109.
A is for Airbag Helmet – a cycle helmet that inflates on impact providing 360 degree protection for any cyclist.
Z is for Zero Gravity Paint – Give any object instant zero gravity properties. Ideal for moving heavy items. Water soluble. Body painting should be approached with caution.
This is a very clever idea as it attracts many people to the shop window display because it is displaying what could be future technology and not advertising products that are currently on the market.
The shop display windows link the outside of the store to the Selfridges Concept store and Wonder Room which are currently the most talked about areas of the Oxford Street store.
