Kickers recently asked design 4 retail to come up with a ‘pop up’ hang out for the stars at T4 on the beach.
We reacted by producing a flat pack set of card furniture to give a lounge feel to the corner of the Talent Retreat tent.
The items included a 2 seater sofa, book case, coffee table and standard lamp. The use of card stemmed from their already successful in-store campaign where they have used it for brand devices.
Both incredibly unique and functional, the Talent Retreat tent quickly amassed quite a few admirers, and allowed a fair few celebrity bums to be seated through the day’s events.
Certainly the most impressive Green Room we’d ever seen, and unsurprisingly D4R are very proud to have helped make it such a roaring success.
They had some pretty cool people hang out in the area on the day; including stars Sophie Ellis Bexter, Dizzie Rascal and Calvin Harris, plus some of the cast from Skins and The Inbetweeners.
The furniture is currently being used in the foyer at Kickers HQ, before being shipped off again to the MOBO’s at the end of September 2009. Nice.
