Design4retail are always interested in looking at different ways in which companies brand their products.
Kellogg’s latest idea caught design4retail’s eye after they are said to be branding their cereal in ways that we would never have imagined.
They are looking to use a laser to display their brand clearly across each and every cornflake that the put in their Cornflakes box.
A limited number of boxes filled with their laser branded cereal will be put into production before they decide whether or not to brand some cereal pieces in every box.
Kellogg’s have embarked on this project to further emphasise the fact that they do not produce cereal for any other brand.
This includes the cheaper supermarket brands that have been keen to package their cereals in boxes with many similarities.
