Hold on a minute; let’s get our tastebuds back under control because quite frankly we’re salivating after seeing the snazzy new range of packaging chocolate retail giants Thorntons are launching on to the high street.
Almost a refined regurgitation of everything adored about the iconic circular Charbonnel et Walker chocolatiers truffle box packaging, the Thornton’s version is muted and enhanced with frosted matte palettes and combined with strong graphic text.
The hatbox design has always been successful in establishing quality brands as being just that whilst providing the connoisseur with enough fine chocolate to linger on the tongue rather than to gorge yourself upon.
In adopting the less is more strategy to packaging, Thorntons have managed to establish themselves as an important player in the market, something chocoholics like ourselves have known for a while!
For brands in the know, more and more companies are looking at their packaging as well and turning to Point Of Purchase experts and packaging enthusiasts like Design4Retail for advice.
If your POP packaging could do with a facelift, give us a call on 01455 203 352 or email enquiries@design4retail.net
