Here’s a really novel idea.
You’re the producer of high-end designer style carrier bags and how do you promote yourself?
Well, this packaging company have taken what they know about their end users and used it to profile themselves as a serious contender on the high street.
Very clever, they’ve lifted and copied the white fabric back lit look so often imitated for its synonymous style connotations and simply added into the foreground an array of figure outlines carrying bags they would produce themselves and printed with statements like “We make your shopping bags” and “Custom Design”.
Incredibly simple retail design approach, but more importantly this raw window display hits all the right notes in establishing the company amongst the masses.
A cunningly useful piece of self-promotion and some nice PR that Design 4 Retail would do well to mimic!
As our old Design Technology teachers used to say, “it’s not copying, it’s research”. Well, there’s no need to reinvent the wheel, is there?!
