Primark has quickly become the royalty of European throw-away fashion on the high street over the past 5 years.
And now it seems that this penny-pinching pound store has had a high class foray into the German market with its new flagship store on the Waterfront in Bremen.
One of the largest stores in the new shopping complex in Bremen, the single floor has not limited the retailer from fully making use of its height and length after installation of some impressive in-store displays.
Earmarked as the latest in Primark’s “concept stores”, the interior is proof of this bold claim. Intended to be clean and smart, the shop fittings have been designed to live up to the very German notion of efficiency.
A vast atrium allows all departments of the store to be visually accessible on entry, the plenitude of space enhanced by an abundance of mirrors and clever accents of floral wallpaper in contrast to the minimalist décor throughout the rest of the store.
Great blog , love the design. Seriously considering migrating to this cms now!