We constantly talk about jaw dropping window displays and innovative interior design, and here’s yet another example of how it’s done right.
MagMa is an awesome example of innovative retail interior design. The funky book, gift and gadget shop based in Covent Garden knows how to attract a crowd and stand out from the hordes of shops in the West End.
The entire store from the window display, wall merchandising system, shelves and even cash desk are produced in corrugated card.
All the furniture is well designed and engineered to be extremely durable and stylish.
Surprisingly this is not a temporary store promotion but a permanent retail interior that was installed almost 2 years ago. Everything is fire rated so no worries about the store going up in smoke. Never the less it should be the cheapest retail interior to fit out again!
This certainly holds the flag for eco friendly and recyclable 3D retail design and display.
[...] at D4R [...]