This is such an amazing window display we’re surprised we’ve not seen it attempted elsewhere before.
Us at Design4Retail think, perhaps, it’s because of the sheer scale of effort that must have gone in to Juicy Couture’s winter wonderland window display creation.
Set back from a sheer expanse of glass that’s uninterrupted except for a single solitary letterbox, a two-storey building façade steals the show.
With its own window displays, apartment balconies overhead and permanent window-lickers poised below, this impressive scene’s finishing touch is that all the mannequins neatly display the brand’s product lines to maximum effect.
When you hear the phrase “life imitates art” you can see what Andy Warhol was getting at by looking at this utterly stunning piece of retail design.
In a scene mimicking real life, consumers lust after commercial objects to imitate the display itself. Very clever, we’re just envious we didn’t think of it first!
And it’s a shame we’ve only just stumbled over this as it was their retail design presentation for last Christmas, although now we come to think about it, they’ve got to go one better this year surely? And Design 4 Retail just can’t wait to see what it will be.
