London’s most glamorous department store had yet another face lift late last month when 450 metres of uniquely steam-bent wood wrapped and weaved its way around the entrance and aisles of Harvey Nichols.
Designed by wood-bender Charlie Whinney, this latest offering to Knightsbridge’s store displays is the largest and most high profile project he’s worked on to date.
The Sloane ranger haven’s all-natural makeover not only extends through the store but outbreaks in to the shop fittings as matching coiled lampshades and elaborately steamed wooden headpieces for the store’s mannequins.
This highly innovative approach to retail display only enhances the department store’s reputation for fascinating window and in-store displays.
So if you’re in London, pop along to Sloane Street to catch sight of this wooden wonder. It’s there for six weeks before touring the country’s other Harvey Nichols’ window displays in Bristol, Dublin, Birmingham, Edinburgh, Leeds and Manchester.
