The NBC Experience Store in New York is currently playing host to a rather smart marketing tool.
Bravo, an NBC owned TV channel has been promoting their Top Chef reality show in the store’s window in Rockefeller Plaza by installing an interactive casino.
Passers-by can play by texting two interactive slot machines from their mobiles. The slot machines appear across 8 linked up LCD walls, and generate reciprocal messages to the sender telling them how to redeem various prizes.
All participants have the opportunity to win $5000 and the chance to visit Top Chef whilst being filmed in Las Vegas.
Cunningly casino themed to get the public excited about the next series of Top Chef, this snazzy piece of window display marketing provides Bravo with some pretty impressive stats on who and when texted the slot machine screens to play.
The new season of Top Chef starts screening on 19 August in the US and the interactive motion triggered window will remain on display until 31 August 2009.
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