Retail design specialists, Design4Retail with shop fitting company Task Displays, have produced a ‘shop-in-shop’ for leading beauty house Clarins to launch its Christmas promotion in Selfridges’ Oxford Street store this week.
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- Selfridges Xmas 08
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- Chic & Glam Floor unit
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- The unique Clarins Christmas ‘Tree’
The Christmas ‘shop-in-shop’ which has been specially developed in response to a design brief set by Clarins, will offer a fully functioning retail site with all of the brand’s products available to their loyal customer base, including the best selling seasonal value gift sets.
Jon Vinall, Director, Design4Retail, comments: “We have fulfilled many of Clarins more challenging creative briefs over the last few years, but when faced with the task of building a three meter high installation as a focal point to the site, have produced our own take on a contemporary Christmas tree, that is both ‘on-brand’ yet visually seasonal.
“The retail space has an illuminated canopy, which floats on glass supports above gondola units that merchandise the ever popular coffret sets; it also provides a dedicated space for Clarins bespoke gift wrapping service. This is something that has been increasingly popular with customers over the last few years, so the brand has responded by creating a dedicated area for this service. The signature Clarins gift wrapping has become synonymous with Christmas and has been given full consideration in the design of the site.”
