Retail design specialists, Design4Retail has collaborated with Clarins to bring bubbles to Selfridges’ Oxford Street store this week with bespoke POP (point-of-purchase) merchandising to support the launch of Clarins HydraQuench skincare range.
To effectively communicate the benefits of the new brand, Design4Retail created a series of elegant bubble tubes that allow products to be suspended in oxygenated water providing a subtle, yet truly eye-catching feature for Selfridges’ customers.
Supporting POP material and a series of podiums reflecting the blue colour palette of the products are used to draw attention to the new range and provide testing of the new products.
The promotional graphics were echoed across large light boxes and floor decals on the retail site to increase visibility across the area.
Jennifer Levy of Clarins Merchandising team, said: “We believe that the new promotional display really creates a point of unique difference where it’s needed most, at the POP. Effective merchandising is an essential part of our marketing strategy.”
Jon Vinall, Director, Design4Retail said: “Having worked with Clarins for over five years now, we have a thorough understanding of what they want to achieve for their brand and how to design and deliver in a short time scale. This has been a busy month as we have also supported them with the launch of the Thierry Mugler Alien Eau Luminescente launch, also exclusively in Selfridges”
