Retail design specialists’ Design4Retail have created unique promotional displays for the launch of Thierry Mugler’s Alien Eau Luminescente, exclusively at Selfridges Oxford Street store.
Design4Retail worked with the Thierry Mugler team to build and install a window display for the launch of this latest spring fragrance from Clarins. The display showcases a giant replica fragrance bottle, recreated by hand at 1:10 scale, set within a subtly textured paper ‘crater’ to reflect the character of this light, fresh, yet typically complex layered fragrance. Eye catching lights pulsate through the layered display to ensure the attention of passers by is retained 24/7.
The window display was specially created to support the brand launch and effectively communicate the qualities of a fragrance that is both original and extraordinary. Selfridges own brief however, was to consider working within the store’s in-house seasonal theme using paper throughout the displays.
Design4Retail were also asked to build and install an in-store promotional area based on the same concept within the store’s main fragrance and beauty hall.
Jude Morgan, Assistant Creative Concepts Manager, Selfridges, said: “The Thierry Mugler Alien window was a great response to our ‘paper’ brief. The window represented both the brand and the Selfridges scheme brilliantly, resulting in a great beauty window which received an excellent response.”
Jon Vinall, Director, Design4Retail, said: “We were very pleased to have been chosen to work on this project based on our proven design experience in retail merchandising for the fragrance and beauty sectors, our cost effectiveness and our ability to work within a short timeframe to deliver the brief to full effect in such a prestigious store.”
