.THE RETAIL DESIGN BLOG

As leaders in retail design we have a lot to talk about whether it’s the latest industry developments, work that we’ve delivered for our clients or simply design items we like. The obvious place to share all this with you is in our blog.

Read our regular updates on our latest work through to what we like in the world of retail.

Classic Reebok Retail Design concepts.Friday, 10 Sep 2010

We have been busy creating these Reebok units for men’s, women’s and children’s footwear in JJB’s sports stores in the UK and Ireland.
The brief was simply to help promote the iconic Reebok Classic trainers and help then stand out in the main trainer wall. We used the symbolic British flag with the Reebok brand this [...]
Lacoste Footwear Retail Boutiques.Thursday, 09 Sep 2010

D4R have played a key role in the development of the footwear areas in Lacoste boutique stores in and around the UK as well as part of the European roll out programme.
The brief was simple; increase sales of Lacoste footwear by making them stand out in store but still aligning the look and feel towards [...]

.Retail design

With years of experience our highly talented team deliver high quality retail design concepts for all our clients.

Our disciplines include:

.Retail Interiors
.Store Development
.Shop in Shop
.Promotional Events
.Window Campaigns
.Point of Purchase

.Retail design: making a mark

.How we work

We have built a team of talented, creative individuals - a hand-picked group who have been chosen for their intelligence, work ethic and commitment.

Working with clients starts with jaw-jaw. Understanding the brand, not just its products and services, is key. We will always find time to acquire the requisite knowledge, experience and market intelligence to ensure we begin from the most advantageous position.

As creatives we can draw, conceptualise and organise every project thrown our way. We start with blank canvases, listen to our clients needs until gradually, sometimes miraculously, new creations are realised.

Around this pulsing creative heart we’ve added systems and structure. Individuals with methodical brains that guide and nurture the design process so that projects are fit for purpose and kept within budget.

No creative design agency can be long-lived without these two essential elements. This is what we care about and it can be a delicate balancing act but we’ve built it into our company culture.

Brands given this loving attention win through and this is what we mean by “applied creative intelligence”.

D4R THE TEAM

Prototyping

Procurement

Technical Expertise

Project Management

Global Sourcing

.Jon

Creative Intelligence

Understanding Brands

Technical Development

Artwork

Design Trends

.Chris

Consumer Understanding

Vision

Research

Client Services

Opinions

.Tim

.What we know

We are all individual and unique. However, we share buying habits with groups of individuals whose attitudes, sociopolitical beliefs and desires accord with our own. This will be borne out in your own statistical research no doubt.

We therefore believe, that the starting point must be to combine your market intelligence with our knowledge of prevailing market trends. Only then can we formulate creative and dynamic solutions that ‘speak’ directly to consumers of all types, no matter how unique they are.

Furthermore, we are creatives, which means we are fortunate to be able to look at things differently. We love to continuously develop new, challenging and sometimes provocative ideas that present products and services to the consuming populace in exciting, inviting ways.

And, we do all this as responsibly as we can, continually striving to incorporate the latest thinking on environmental good practice.

This is how we make our mark. Let’s talk!

CARBON THUMBPRINT

We work in an industry where Brand image is everything. All our retail design concepts are created to deliver high returns for our client’s campaigns. This can mean using lots of innovative materials and at times travelling far and wide!

However while we busily deliver in-store solutions we are very conscious of our ‘carbon thumbprint’ so we endeavor to design responsibly whenever possible….. from recycled packaging to sustainable in-store materials and finishes.

It’s not an easy task, but we strive to promote environmental awareness and responsibility amongst clients, suppliers and employees alike